Personal care is becoming an increasingly important aspect of our lives, especially as we return to normalcy post the pandemic. A lot of people can experience anxiety and stress as they return back and try to adopt old habits and way of living. In such an environment, personal care can act as a soothing act, and provide solace in terms of stress. Overall, too, personal care is associated with a sense of control over one’s lives, and hence, does more than just wonders for your skin, face, and body. It makes you feel confident, well-cared, and hence, ready to conquer the world.
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Of course, choosing the right products for personal care can be a challenge given the amount of information out there, especially on social media, about the harmful impact of chemicals and toxins found in such products. This is where home-grown brands, designed to be gentle even for new-born babies, come to the rescue. For instance, Mamaearth products are made using safe ingredients and free of harmful chemicals. This has made it one of the fastest-growing brands in India when it comes to personal care. This has led to a growth in the Mamaearth range of products, with the brand also extending into beauty products such as eyeliners and more.
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Meanwhile, if you are wondering how, you can confidently ensure your personal care products are free of chemicals, here is a quick guide:
Look beyond marketing gimmicks
A lot of brands out there want to make claims which are not authentic. Hence, don’t fall for marketing or advertising claims. Instead, be aware about the list of harmful chemicals you want to avoid – parabens, sulphates, SLS and the likes. Accordingly, read product labels to know which ingredients are present. When you are doubtful, search the ingredients mentioned online to see if they are the same harmful toxins and chemicals being marketed under a different name. Alternatively, you can opt for brands such as Mamaearth since Mamaearth products are known to be free of most harmful toxins and chemicals, if you want to save yourself the hassle of reading labels and comparing products on multiple aspects, including quality and results.
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Consider brands built around baby care
One of the easiest ways to ensure if your personal care products are free of harmful chemicals is to opt for brands that were originally launched as baby care brands. Most such brands have to go through a lot more stringent testing and frameworks to ensure their products are free from harmful chemicals. In such a scenario, chances are that even when they extend their range of products to include personal care for grown-ups, they will try to focus on the safe features of their products and avoid harmful chemicals. This in turns, makes them safer options. For instance, Mamaearth products for personal care, and even beauty, tend to be free of harmful chemicals since the brand began its operations as one for new-borns and babies.
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Evaluate the price tag
Lastly, make sure you consider the price tag in context of safety and quality. Remember, opting for superior alternative ingredients instead of harmful toxins and chemicals can cost a little more. Accordingly, brands that claim to offer safer products are unlikely to be among the cheapest in the market. That said, they could well be affordable. For instance, Mamaearth products are priced reasonably when compared to mid-range options in the personal care segment.
Accordingly, consider all of these factors to arrive at a truthful picture about your personal care products’ safety. Lastly, remember that you need to keep looking out for newer terms that unethical marketers may keep coming up with to pass off harmful chemicals and toxins without coming under your radar.
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