Steve Madden is one of the leading footwear brands for shoes in Dubai and throughout other parts of the Middle East. The brand has carved a sizable presence in the region and is now focusing on consolidating its offerings for fashion-conscious customers here. It is making a major splash in Dubai and the Middle East with several innovative campaigns.
Steve Madden has set up a special campaign for their shoes in Dubai. It has highlighted exclusive artwork which is also simplistic across billboards. It has splashed the beautiful campaign at strategic locations with a woman dressed in a minimal style and posing with a purse from the brand’s latest collection in addition to two-tone heels. The male version of this advertisement has the model wearing a stylish pair of sneakers. The copy has been crafted with care to ensure that audiences can easily view the same while driving.
The campaign clearly states how the collection is available throughout Steve Madden’s official website (online) and in-store along with 6th Street, the well-known e-commerce website. The cameo played by the brand in the acclaimed movie The Wolf of Wall Street by Martin Scorsese has also propelled it towards greater fame in the region. The OOH space in Dubai has been jazzed up with this campaign for shoes in Dubai by Steve Madden. This announces the launch of the brand’s winter/autumn 2023 collection.
Steve Madden’s Foray into the Middle East and More
Steve Madden started his inspiring journey while selling shoes from the boot of his doorman’s car. Today, he has created a global brand which has completed three decades and offers everything from stylish heels to sleek booties and a lot more. Along with an extensive online presence, he also has hundreds of stores throughout the world, including several locations in Dubai. The new e-commerce site, stevemadden.me was officially launched earlier this year and it has also been announced by Apparel Group, the prominent lifestyle retail and fashion entity.
Now, in the UAE (United Arab Emirates), customers can shop for shoes in Dubai across categories along with other accessories such as bags. They are available anytime online from a collection of more than 800 products by the brand. This is a major launch in the entire GCC (Gulf Cooperation Council) market with the new online platform being an extension of the brand’s 29 stores in this market. The platform will cater to the UAE while eventually being unveiled in other GCC nations by the fourth quarter of 2023. As a vital entrant into the global fashion space, Steve Madden and the Apparel Group are looking at offering futuristic and cutting-edge designs to global consumers both online and at its stores along with superior retail experiences. Customers may also expect exclusive styles that will be online-only and offered to discerning connoisseurs in the Middle East.
The brand’s Founder and Creative & Design Chief, Steve Madden himself has stated that the brand’s expansion will continue across the Middle East with the website serving to bring customers closer to the brand. The Fall 23 collection was also launched with great fanfare in the Middle East by Steve Madden. This seasonal refresh has already caught the attention of the sophisticated clientele in the region.
Conclusion
The campaign also focused more on simplicity while fusing determination and beauty through the chosen products. The brand has now highlighted both apparel and shoes, while expanding its accessory, handbag, and footwear categories. The UAE is now among the 80+ countries where Steve Madden has an exclusive online presence. The store will be offering various best-selling propositions for buyers including Protégé, Recoupe, Decore sneakers, Possession, and even Bonkers and Throwback sandals.
